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To some, property websites are reserved for only the most luxurious homes, the creme de la creme, if you will. But to us, there is simply no excuse NOT (double negative?) to have a dedicated property website with its own unique URL (www.123MainStreet.com) for every single property you market. Single property websites give buyers a pain-free, single source to access all the information they need about a home. They allow you to post all the documents potential buyers might want to review in one convenient location (Seller’s Disclosures, Lead Paint Forms, Deeds, Field Cards, Plot Plans, etc…). They allow you to tell the complete story of your sellers’ home – a story that the 500 characters allowed by MLS simply can’t tell. Sellers absolutely love property websites and they are worth their weight in gold on listing presentations. If you believe (and you should) that print advertising is heading the way of the dinosaurs, property websites are your 24/7/365 full-color, center spread ad in the newspaper of the universe.
Today’s savvy buyers are thirsty for information, and property websites deliver! We create custom branded property websites that showcase your listings online and elevate your properties in the eyes of your potential buyers. These dedicated property websites can include video, photographs, floor plans, MLS data, downloads, links, interactive maps and even audio files (maybe the history of the home as told by the owners?). Property websites are basically a blank digital canvas, with no content restrictions, waiting for your creative brush stroke to construct a masterpiece!
We construct the architecture of the websites so that they are very search engine friendly and SEO-rich. We will also email you a Google Analytics report for your website once a month until the listing sells. This detailed report gives you specifics on all the traffic that your site is generating. Sellers really appreciate these monthly updates and it lets them know how hard you are working to sell their home. All property websites come with a custom sign rider, designed in colors and fonts to match your sign. We also give you tips and tricks for other ways to drive buyer traffic to your site.
In today’s online world, if you don’t have a dedicated property website for your listing, you’re simply hoping that buyers will get their information, accurate or otherwise, elsewhere.
Includes a basic 5-page website, domain registration and hosting for one year and a custom website sign rider. [ Book Now ]
Includes a more expansive 10-page website, domain registration and hosting for one year and a custom website sign rider. [ Book Now ]